Facebook Games Lost MAU

Many of the top Facebook games lost million of monthly active users (MAU) in April.

After a smaller decline in March, April 18th over 25 titles saw a reduction of MAU, a leading developer Zynga who suffer most.

The popular mass Farmville lost more than 4.4 million MAU, although the app is still the top game in April with 78.4 million players. Zynga title lost more than ten million in the last month MAU total, according to analysis by Inside Social Games (via IndustryGamers).

Facebook game's second-largest moon, RockYou's Birthday Cards, losing five million users of the player base of 39 million in March, while MindJolt's MindJolt Games shed more than seven million Maus month to month, which represents more than a third of the basic player.

The main reason for the decline of Facebook's decision seems to disable third-party notice in early March. The company said it removed the lines of communication - which used the developer to keep players returning to the game - to make "a more streamlined application, clear, and less spammy to the user".

Addressing Facebook's move in an article about the growth potential of social games, Digital Chocolate CEO Trip Hawkins said last month that viral growth through aggressive spam no longer works, creating a need for richer games that encourage players to actively “recruit” other users.